setting the standard for socal brands + brides
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a San Diego Wedding and Branding Photographer


Oh hey, what’s up, hello! (ten points if you know what song that’s from) I’m Erica! Friends call me “Gem”, I’m a native San Diego wedding and branding photographer inspired by all things color, romantic, modern, beachy, boho, bougie, minimalist, and all things 90s music related (because, duh). SoCal Standard is my love child idea-baby born of all those inspired things. It's where my camera and I get to share my true love for rad people like you and amazing places around the world. I shoot for the adventurous and ambitious, the playful and the posh, the sweet and meaningful — from intimate and lavish weddings, to creative brands, to modern maternity. So if that adventurously modern imagery and a posh-meets-playful editorial style sounds like your jam, let’s get jiggy wit it.

boldly colorful imagery for the adventurously modern

Based in San Diego California specializing in destination weddings, creative lifestyle branding, and adventurous maternity across Southern California, Mexico, and worldwide, SoCal Standard captures moments in a playfully editorial and adventurous way. So if you are a couple who’s falling in love / getting married / getting engaged / marking a milestone / having them babies or a creative who needs bold but colorful imagery to capture your brand —- holla at ya girl. I cannot wait to work with you!


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