How to use Lifestyle Branding Photography to Promote Your Brand
Lifestyle branding is kind of a necessity for retaining an active online presence. It showcases your business in such a way that is relatable, without being sale-y. Lifestyle branding photography should turn your products / services into a lifestyle, not a sales pitch. And we all have that friend who dabbles in photography, and is always snapping shots on the sly. And let's face it: the images are better than anything you could do on your iPhone.
But when it comes to branding photography, you might want to consider bringing in some professionals. Why so? Well, to put it simply, you're not just selling a product, you're selling a lifestyle. And with our degrees in marketing, we have the training as well as the experience to capture and create lifestyles. You want your clientele to have an instant emotional connection to your branded photography, because, after all, your customers' hearts can't desire what their eyes don't admire. That's why professional branding photography is so important for promoting your business!
What is Lifestyle Branding Photography and how the heck do I use it?!
True lifestyle photography captures a specific moment with your business. It performs as a connection line to you and your online following. Lifestyle branding can be used by:
And basically anyone who’s got something to share with the world!
Here's an example. We recently created a branded photo shoot for Native Poppy, a local florist. Native Poppy isn't just selling flowers and candles, they are selling a lifestyle that is catered to self care and appreciating the simple things, like flowers. And they wanted to showcase that flowers aren't just for weddings and funerals, but they can be used in a multitude of life events. Their No-Pool Pool party is showcasing just that. It's not just about a Hawaiian party, or creative floral installations. It's about fun and joy in the arrangement of those little things we take for granted every day... like flowers.
So you can see the themes running throughout our branded shoot: yes, we have the Tiki pool party; yes, we have the beach chair and the beach blanket. But this is lifestyle photography. We consolidated the theme of flowers, fun and sun, and now we have a treasure trove of photographs to help Native Poppy reinforce its brand image with this specific promotion.
What about you? Why should you consider a branded shoot? Think about these three things:
You want to enter into that branding photography session with intent. Random photos taken here and there may be on point individually, but will lack the cohesion of a unifying theme.
It will save time to have a branded shoot. All the photos will be taken in bulk, and once it's done, you can move on to the next task.
An event such as a branded shoot gives you an opportunity to vigorously promote your business; and even have your friends and collaborators promote it as well.
If you are looking for a San Diego branding photographer that's willing to collaborate and network to promote your business, um, hello! Let us work our magic to create branded images that your customers will obsess over - so much so, that your lifestyle becomes theirs.